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RTIR Advertising Program

Authors: Publicize Your Nonfiction Book with the RTIR Advertising Program

Getting publicity on radio and television is one of the best ways to increase your nonfiction book's exposure by establishing yourself as an expert—but how do you effectively reach the people who decide what goes on the air? iUniverse is now pleased to offer an effective way for authors of nonfiction titles to reach producers, hosts, and program directors at radio and television stations throughout the United States and Canada: the RTIR Advertising Program.

Radio-TV Interview Report (RTIR) is a publication that is widely used by members of the media to discover intriguing guests and topics to spotlight on television and radio programs. Published semi-monthly, RTIR contains paid advertisements each month from 100 to 150 authors and other spokespeople who are available for live and in-studio interviews. Each advertisement contains possible topics for discussion, including authors' areas of expertise, as well as authors' contact information for the purposes of arranging interviews.

 

 

To take advantage of this service, simply download and complete the RTIR Author Questionnaire and e-mail it to . We'll forward your completed questionnaire, a copy of your book and your author photo to RTIR. The magazine's professional copywriters will then use these materials to develop your ad's content—at no additional cost to you. Once the ad is written, iUniverse will e-mail a copy for your review and approval; you may request any necessary changes before the ad goes to press.

To obtain the optimal results with the RTIR Advertising Program we strongly recommend running an ad at least twice (once a month for consecutive months). Repetition is key to successful advertising. Plus, topics considered newsworthy can change very quickly, potentially making your ad more interesting to the media in subsequent issues.

Here's how the process works:

1. View a sample issue of RTIR.
2. Examine the chart below to determine how many issues in which you'd like your ad to be featured.
3. Download and complete the RTIR Author Questionnaire.
4. E-mail your completed RTIR Author Questionnaire, along with a request for a personalized contract to . After receiving your e-mail, our advertising coordinator will e-mail a contract to you.
5. Review the contract, and if it is satisfactory, complete the necessary information and return it via fax to 812-355-4078. If you would rather send your contract through the mail, please send it to: Advertising Coordinator, iUniverse, 1663 Libery Drive, Suite 300, Bloomington, IN 47403.
6. iUniverse will forward your completed questionnaire to RTIR, along with a copy of your book and your author photo, if we have one on file. If you'd prefer to use a different photo than the one you sent iUniverse during the production phase of your book, please e-mail your high-resolution image (no less than 300 dpi) to .
7. Our advertising coordinator will e-mail you an initial proof of your ad so that you can review it and request necessary changes. If you do need to request revisions, you'll be given a final opportunity to approve your revised ad.
8. RTIR will run your ad in the issues you've specified.

RTIR Advertisement Pricing Chart

Ad Size*	No. of Issues**	RTIR Price	iUniverse Price
Half page	1	$877	$795
	2	$1,754	$1,500
	3	$2,631	$2,175

* Full-page ad dimensions are approximately 8.5" wide x 11" high.

** Number of issues in which the ad will appear. In multiple-ad packages, ads run once per month for consecutive months.

If you’d like to reserve a spot in an upcoming issue, please return your advertising contract and RTIR Author Questionnaire to coop.ads@iuniverse.com.

Frequently Asked Questions about the RTIR Advertising Program

Is the RTIR Advertising Program available to all iUniverse authors?

Only authors of nonfiction Editor's Choice titles may sign up for RTIR ads.

Why aren't Editor's Choice fiction titles eligible for the program?

RTIR focuses on showcasing individuals who could make compelling interview subjects on television and radio. While fiction books certainly have value to a niche readership, nonfiction books about timely topics are simply more likely to attract the attention of TV and radio producers.

Do I have to pay an additional fee for the copywriting and graphic design of my ad?

No. Copywriting and graphic design are included in the advertising fee.

What type of information should I send in for RTIR's copywriters to use as they write my ad?

Any press materials, endorsements or links to online articles that lend credibility to your expertise on your book's topic will be useful to RTIR's copywriters. Please remember that all materials will be e-mailed to RTIR, so please refrain from sending hard copies.

Can I choose to have my ad in color?

No. RTIR is only printed in black and white (grayscale).

I purchased a multiple-ad package. Can I change the copy for each month my ad runs?

No. In order to offer the discounted rate for the multiple-ad package, RTIR must create only one ad, which it runs consecutively, once a month, for the specified number of months. Besides, repetition is key in advertising, so unless there's a glaring error in your ad, leaving it as it is, rather than presenting a different ad every month, is more likely to yield better results.

When's the best time for me to advertise?

You should advertise at a time of the year that best matches the time that you want to be on the air. For example, if your book is available as of March 1, you should begin advertising in the Mid-February or Early March issues. Or, you may want to advertise at a time when your book may be of particular interest. Does your book tie into a holiday or event, such as Valentine's Day, the Super Bowl or National Procrastination Week? If so, advertising right before those events could land you the interviews you seek.

If you have questions or would like more information on scheduling, please contact our author publicity specialist:

Phone: 1-800-AUTHORS, x5224
Fax: 812-355-4078
E-mail: coop.ads@iuniverse.com

How much response should I expect from my ad?

Response rates are impossible to determine because there are so many factors at play—the current hot topics, the time of year, the interest in your book's subject, and so on. Remember, while placing an ad does not necessarily guarantee sales, it does give your book additional exposure, which may lead to more sales in the future.

Has anyone appeared on national television as a result of his or her ad in RITR?

Yes. Many clients have been booked on national television shows such as Oprah, Today, The CBS Evening News, Larry King, CNN, Good Morning America, Montel Williams, Sally Jessy Raphael, Live with Regis & Kelly and many more. However, more commonly, authors receive calls from radio stations that want to conduct phone interviews.

When does the publication reach the media, and how often is it published?

RTIR is published twice per month. To get the most for your advertising dollar, we suggest you run your ad once a month for a minimum of two consecutive months. Producers who see your ad more than once are more likely to remember you. Also, with the news constantly changing, your book may be more topical and relevant at different times.

I'm already sending out press releases and contacting the media directly. Why should I advertise in RTIR?

Advertising in RTIR is a fast and simple solution for reaching members of the media all across the United States and Canada. You can gain readership and reputation without having to break through the barrage of press releases and phone calls that producers receive everyday. Plus, RTIR ads help you develop new contacts and establish yourself in the marketplace.

Is there a limit to the number of ads I can place in RITR?

No. You can place as many ads as you'd like. However, it's important to remember that advertising is only one component of a comprehensive marketing plan, and you should plan other complimentary marketing and publicity activities such as presenting at speaking engagements, attending book fairs and developing your own Web site.

Who reads RTIR? What's the circulation?

The following is a breakdown of RTIR's subscriber base:

• Radio station personnel: 3,859
• National, local and cable talk show staff: 402
• Total circulation: 4,261

How can I learn more about RITR?

You may learn more about RTIR by visiting their Web site, www.rtir.com.