Press Materials
Effective and professional press materials are key to the success of your book's promotional campaign. But it's not easy to develop and distribute press materials that will grab the attention of the media and tell them everything they need to know about your book.
Let the professionals at iUniverse do the work for you! After you complete a questionnaire about your book, our publicists will use your answers to create intriguing press materials and distribute them over three major wire services (PR.com, PRLog.com and PressMethod.com) to gain maximum exposure for you and your book.
Your press materials will include:
Hook. The hook is the unique selling point that separates your book from its competitors. Think of the hook as a 30-second summary that piques the media's interest.
Cover Letter. The cover-letter template is a one-page letter that you customize with the contact's name and information. It should be used in conjunction with the press release when pitching the media via fax, mail, or e-mail.
Press Release. The press release is a one-page summary of the book. It provides the media with more information regarding why they should write an article about your book or why they should have you as a guest on their program.
Process:
- Download the following file(s):
- Sign the contract and return it by fax (812-355-4078) or by postal mail, to the address below:
iUniverse, Inc.
Attn: Publicity
1663 Liberty Drive
Suite 300
Bloomington, IN 47403 - Complete the questionnaire and return it to our publicity staff by fax, postal mail, or e-mail.
- After we receive your signed contract and completed questionnaire, your press materials will be assigned to an iUniverse publicist.
Cost: $299
For more info: Contact our publicity staff
iUniverse Packages
Premier Pro $1,299
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Select $599
An economical choice to bring your book to market quickly.
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