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Frequently Asked Questions

RTIR Advertising Program

Is the RTIR Advertising Program available to all iUniverse authors?

This service works best for authors of non-fiction titles that fit into the current news cycle and authors who are experts in their chosen fields. Fiction titles, poetry, and children's books are not suited for RTIR. Non-fiction books about timely topics are more likely to attract the attention of TV and radio producers.

Do I have to pay an additional fee for the copywriting and graphic design of my ad?

No. Copywriting and graphic design are included in the advertising fee.

What type of information should I send in for RTIR's copywriters to use as they write my ad?

Any press materials, endorsements or links to online articles that lend credibility to your expertise on your book's topic will be useful to RTIR's copywriters. Please remember that all materials will be e-mailed to RTIR, so please refrain from sending hard copies.

Can I choose to have my ad in color?

No. RTIR is only printed in black and white (grayscale).

I purchased a multiple-ad package. Can I change the copy for each month my ad runs?

No. In order to offer the discounted rate for the multiple-ad package, RTIR must create only one ad, which it runs consecutively, once a month, for the specified number of months. Besides, repetition is key in advertising, so unless there's a glaring error in your ad, leaving it as it is, rather than presenting a different ad every month, is more likely to yield better results.

When's the best time for me to advertise?

You should advertise at a time of the year that best matches the time that you want to be on the air. For example, if your book is available as of March 1, you should begin advertising in the Mid-February or Early March issues. Or, you may want to advertise at a time when your book may be of particular interest. Does your book tie into a holiday or event, such as Valentine's Day, the Super Bowl or National Procrastination Week? If so, advertising right before those events could land you the interviews you seek.

How much response should I expect from my ad?

Response rates are impossible to determine because there are so many factors at play—the current hot topics, the time of year, the interest in your book's subject, and so on. Remember, while placing an ad does not necessarily guarantee sales, it does give your book additional exposure, which may lead to more sales in the future.

Has anyone appeared on national television as a result of his or her ad in RITR?

Yes. Many clients have been booked on national television shows such as Oprah, Today, The CBS Evening News, Larry King, CNN, Good Morning America, Montel Williams, Sally Jessy Raphael, Live with Regis & Kelly and many more. However, more commonly, authors receive calls from radio stations that want to conduct phone interviews.

When does the publication reach the media, and how often is it published?

RTIR is published twice per month. To get the most for your advertising dollar, we suggest you run your ad once a month for a minimum of two consecutive months. Producers who see your ad more than once are more likely to remember you. Also, with the news constantly changing, your book may be more topical and relevant at different times.

I'm already sending out press releases and contacting the media directly. Why should I advertise in RTIR?

Advertising in RTIR is a fast and simple solution for reaching members of the media all across the United States and Canada. You can gain readership and reputation without having to break through the barrage of press releases and phone calls that producers receive everyday. Plus, RTIR ads help you develop new contacts and establish yourself in the marketplace.

Is there a limit to the number of ads I can place in RITR?

No. You can place as many ads as you'd like. However, it's important to remember that advertising is only one component of a comprehensive marketing plan, and you should plan other complimentary marketing and publicity activities such as presenting at speaking engagements, attending book fairs and developing your own Web site.