Red Hot Internet Publicity Series
March 27 Going up? Crafting an Exceptional Elevator Pitch
Do you know that you have three seconds to get someone's attention when pitching your book? If you haven't crafted an expert elevator pitch you will love this class! We'll take a look at elevator pitches, tips to crafting perfect ones and the biggest mistakes to avoid.
BONUS: everyone on the call will get personal elevator pitch advice so bring your pitches!
(All authors wanting to work on their elevator pitch need to submit their 2-3 sentence elevator pitch 24 hours prior to the class. Don't worry if it's not perfect, that's what we'll work on in class!)
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Apr. 10 How to Get the Attention of a New York Publisher
This content-rich hour offers an overview of what it takes to succeed in the marketplace of corporate New York publishing. You will get tips and insider information that the biggest publishers don't want you to know. Discussion topics include book cover, jacket copy, positioning of your title, timing and release criteria, plus why you MUST have a focused marketing approach that will greatly improve your chances of becoming a successful author.
Guest speaker: Jerry D. Simmons, a 25-year publishing veteran, formerly of the Time Warner Book Group.
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May 15 Web Site WOW
If you’re ready to launch your Web site or if your Web site is up, this class will teach you tips and tactics to turn your Web site from so-so to WOW!
- Turning Your Web Site into a Profit Center
- What you must have on your home page (and what you should never, ever put on there)
- The first thing visitors will look at when they land on your site
- Your Web site store: The simple tricks that will help you create more sales
BONUS: We’ll also offer freebie Web site analysis – if you want your Web site analyzed, then let us know!
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May 22 Red Hot Internet Basics
If the idea of blogging, podcasting and vlogging has your head spinning, then you'll love this class. We'll look at easy ways to start a blog or podcast and tricks for keeping them going. Did you know that most bloggers or podcasters only keep the momentum for a month? This class will show you simple things you can do so you never have to worry about running out of ideas or ways to market yourself!
All your Internet questions answered:
- What the heck is RSS and why you should use it
- Blog, blog, blog – the best and fastest way to get a blog
- Podcasting simplified: if you think audio is no big deal think again, podcasting is inexpensive and a fast way to build an audience
Come with all of your Internet questions, this class will get them answered.
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Select $599
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