Produce Pete takes the mystery out of choosing and using the wide variety of fruits and vegetables now available in most grocery stores and farmers' markets-which is what has made his television spots so successful. This easy-to-use A-to-Z guide contains a wealth of selection, storage, and preparation tips, along with anecdotes, wit, and wisdom from a man whose family has been in the produce business for four generations. Finally, Pete's fabulous, fresh, and uncomplicated recipes (such as savory Stuffed Eggplant, Mom's Escarole and Beans, and luscious Cherry Dessert Cake) are perfect for the way you eat today.

Pete Napolitano is the owner of Napolitano?s Produce in Bergenfield, New Jersey. When he?s not behind the counter, he?s in front of the camera on NBC?s Today in New York on Saturday, sharing homespun wisdom and mouth-watering recipes.