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iUniverse Introduces Indie Publishing’s First Publicity Campaigns Dedicated to Online and Social Media
BLOOMINGTON, Ind. (Feb. 17, 2011) – iUniverse, the leading book marketing, editorial services, and supported self-publishing company, has introduced indie publishing’s first Social Media Publicity Campaigns aimed at helping authors establish a social media network for communicating with readers.
Throughout the six-week campaigns, authors work with a dedicated publicist who specializes in reaching out to online media and focuses on creating a presence through Twitter, Facebook, and other social media platforms. The iUniverse social media team takes a “teach, coach, guide,” approach in shepherding authors through a successful social media campaign.
“This team of social media publicists is a first in the indie publishing industry. They use their unique understanding and expertise of social media to help authors establish an individual social media platform across top websites, then educate them on honing their online presence,” said Keith Ogorek, senior vice president of marketing for Author Solutions, Inc., iUniverse’s parent company.
Each campaign includes:
- a personal social media publicist
- one-on-one author education of social media strategies and tactics
- identification of a target audience
- development of an online editorial calendar
- online copy-development assistance
- weekly guidance consultations
- weekly reporting of social media presence and results
For more information on iUniverse’s Social Media Publicity Campaigns or to begin publishing your book with iUniverse, log on to www.iuniverse.com or call 1-800-AUTHORS today.
iUniverse, an Author Solutions, Inc. author services provider, is the leading book marketing, editorial services, and supported self-publishing company. iUniverse has a strategic alliance with Indigo Books & Music in Canada. In Oct. 2009, iUniverse celebrated ten years of serving authors. Headquartered in Bloomington, Indiana, iUniverse also operates offices in Indianapolis. For more information or to publish a book, please visit www.iuniverse.com or call 1-800-AUTHORS.