The closest, easiest-to-use, and most effective marketplace available to authors is on the Internet. What’s more, the Internet is the fastest-growing marketplace for books, and online book sales are poised to surpass sales through traditional retail outlets. As a published author, you’re in a great position to take advantage of the Internet as a powerful marketing and sales tool.
Author Website Setup
Close to two billion people in the world — almost 35 percent of the world’s population — are Internet users. With these figures in mind, it makes sense for authors like you to harness the power of the Internet to promote and create awareness about your book. One of the best ways to do that is by creating your own website. Choose one of our iUniverse Author Website Setup packages:
Give your website an extra promotional boost with our Online Discovery services. These services are designed to help your target audience find your website.
Display Advertising on Google
Connecting with your readers and creating online bookselling opportunities for your title should be at the top of your marketing list. iUniverse offers you the chance to catch the attention of your target readership in real time as they look for new titles or topics relevant to your book with the Display Advertising on Google marketing services.
Virtual Book Tour
Give your book a marketing boost online via a blog tour—a series of guest appearances on a number of compatible book blogs over a set period. Get featured through a consumer book review, interview, guest post, or other promotional opportunities depending on the blog’s specialty. The best part—it’s book marketing without having to travel or leave the comforts of your very own home. Choose from any of these packages:
Broaden your reach via book ads placed on KirkusReviews.com, one of the most prominent book review websites in the publishing industry.
The Amazon “Look Inside” and Google Preview service gives readers a sneak peek of your book and is included in all publishing packages that contain e-book formatting. When searching Amazon and Google, customers receive a limited preview of your title. Readers have the opportunity to sample the preview pages through a navigation bar as well as the table of contents and search for specific terms located within your text.
The Barnes & Noble “Read Instantly” feature gives readers a sneak peek of your book and is included in all publishing packages that contain e-book formatting. This service allows readers to receive a limited preview of your book, usually the front and back covers, table of contents, and first few pages. Using navigation tools, readers can scan all the preview pages online or search for specific terms located within your text.
Our Digital Discovery Service uses a unique combination of services to introduce your book to potential online readers.
Social Media Advertising
From the vast reach of its audience to the number of tools it offers, there’s a lot of marketing potential in the social media platforms Facebook and Instagram. Start your advertising campaign and get your book in front of readers with these packages: