You’ve seen it. You’ve done it. Anyone who’s flown on an airplane has slid an issue of SkyMall out of the seat pocket in front of them, thumbed through the pages for a good part of their flight, and discovered new and memorable products.
It’s a catalog well known for introducing unique and useful items to business professionals, jet-setters, and casual travelers alike. It’s distributed to every major airline, where 1.8 million passengers flip through the catalog each and every day—that’s 658 million passengers every year.
With this service, you can advertise your book in a quarterly issue of SkyMall. If you do the math, 164.5 million people—that’s larger than the populations of Los Angeles, Chicago, Washington DC, and New York City combined—could discover your book over the course of those three months. And that’s just the print catalog. Your book will also be listed on the SkyMall website, where online shoppers can find your book for six months.
In addition to your book’s listing online and in the print catalog, your book will have its own individual product page on the SkyMall website, where you can showcase images, marketing copy, and video to online buyers. This is a unique opportunity for your book to make a memorable impression on a truly vast audience of potential readers.
What You Get:
- Ad in SkyMall Print Catalog
- Three-month placement in a single issue of SkyMall’s print catalog—the one you’ve likely seen on every domestic flight you’ve ever been on.
- Approximately 5 million copies of your SkyMall catalog will be produced and displayed in front of nearly 1.8 million passengers every day for a full quarter.
- Your book will be one of eight titles featured on a full page of the catalog. The page will include an image of your book’s cover, a brief book description, and purchasing information.
- Exposure on SkyMall.com
- An electronic version of the print catalog that includes your ad is posted on SkyMall’s website for six months. View an example>>
- Product listing on SkyMall.com online store
- Your book will also have its very own product page on the SkyMall website. This page features your book alone and offers space for you to showcase as many as four images, include up to 1,900 characters of marketing copy, and link to a book video, if you have one.*
View product page example 1 >>
View product page example 2 >>
* If you’d like to take advantage of the space to embed a video but don’t already have a book video to include, you might consider the SkyMall Catalog with Product Page and Premium Book Video service, which includes the creation of your own custom book video.
See Your Reach:
When you place your book in SkyMall, your audience is so large, it’s almost unfathomable. Let us try to help you fathom:
Click on image to enlarge infographic.
What You Need to Know | SkyMall Advertising – Preferred
Give your title special attention on SkyMall’s website with an online product page dedicated to showcasing your book. This dedicated page, in addition to the standard listings in SkyMall’s print and online catalog, will make sure SkyMall consumers can find your book—no matter how they prefer to shop. Call an iUniverse marketing consultant at 1.800.288.4677 for more information or to purchase this service today.
