Social Media Publicist

Developing a social media network is critical to establishing an ongoing method for communicating with your target audience. But when it comes to social media marketing, you might ask yourself “where do I start?” This service allows you to successfully kick your online marketing efforts into high-gear and connect instantly with potential readers increasing your visibility worldwide.

The Social Media Publicist Campaign is a six-week campaign that provides you with a dedicated social media publicist who focuses on Twitter, Facebook, social media outreach and blogging. The iUniverse marketing team takes a “do, coach, guide” approach: we establish your social media platform across the top social media websites then we help you develop and hone your social media presence over time.

“Why do I need social media to market my book?”

Social media is relatively new, but the adoption of it has been phenomenal. Facebook has more than 1 billion registered users, and Twitter has 500 million users, 200 million of which are active users – and their popularity is still rapidly growing. Here are a few reasons how establishing an online presence can boost your bottom line:

• Improve search engine results so that it’s easier for people to find you and your book online
• Connect to your readers by showcasing your writing skills and personality
• Engage in more informal conversations online with fans and potential readers
• Learn more about your readers, their likes and dislikes
• Establish yourself as an expert in your field
• Inform readers about updates on events and news
• Reach a wider audience
• Keep up with the competition – marketing trends show that authors need to be online!

The Social Media Publicist Campaign will help you launch your social media presence by providing the following services:

• Personal Social Media Publicist: You will be assigned a social media publicist who will work with you throughout the six-week campaign, as well as a project manager who will coordinate communications.
• Author Education: We will provide an overview on your campaign, explaining what you should expect and why we’re focusing on specific social media topics.
• Identification of a Target Audience: You will collaborate to create a message platform for your identified target audience.
• Development of an Editorial Calendar: Your publicist will develop an editorial calendar outlining the following: topics for blogs; Facebook and Twitter outreach goals; and additional social media websites relevant to your book’s topic, experience and expertise.
• Online-Copy Assistance: Once your plan of action is established, your publicist will assist in writing, editing and proofing your blog posts.
• Weekly Guidance: You will receive weekly guidance and consultation to establish direction and leverage engagement with fans, followers and relevant dialogue.
• Reporting: Each week you will receive reports that measure your social media presence.  Your publicist will use the information to determine the effectiveness of your campaign, tweaking follow-up steps where necessary. After your six-week campaign ends, you will receive a final report outlining the social media activity for the entire campaign.

Being a part of the social media community is about communication, engagement, value and trust. Now is your chance to work with a publicist and find your niche among millions of active users. Read about an author's experience who purchased the Social Media Publicist.

Call 1-800-AUTHORS to order or purchase online.