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Marketing Your Book
Print Advertising
Print advertising is an effective way to reach out to readers who may be interested in reading your books. Before you begin placing print advertising there are several factors that should be taken into consideration:
Investing in print advertising can be expensive. Typically, advertising rates are based on column inches. It's important to know how much you're able to spend on advertising space. Another cost is producing the advertising. If you're a graphic design whiz, congratulations this is an expense you can avoid. Unfortunately, most of us don't possess the visual gifts to produce catchy advertisements, so it is likely you will want to enlist the help of a professional graphic designer to help you put your best foot forward.
- What kind of publications will I be targeting?
Now that you've determined your available budget, where do you want your ads to appear? An ad in a national publication can be prohibitively expensive, so it may not be your best option. Explore the possiblity of placing ads in niche magazines that appeal to those who are most likely to enjoy your book. You've written a book about travelling with children? Great, well-targeted ads in publications that appeal to those who travel with their children would be a great place to start. Still want to advertise in a larger national publication? Check out iUniverse's co-op advertising options for less-expensive ways to advertise nationally.
