"DEAD AIR"

About the Book

EVER SINCE THE FEDERAL TELECOMMUNICATIONS ACT OF 1996 HUGE RADIO GROUPS HAVE TAKEN THEIR EYE OFF THE BALL IN SERVICING WHAT THEY CLAIMED WERE THEIR THREE MAIN CUSTOMER GROUPS:
1. THEIR LISTENERS
2. THEIR ADVERTISERS
3. THEIR EMPLOYEES

THIS IS THE JOURNEY OF ONE PERSON THROUGH THESE TRAGIC TIMES OF THE DEMISE OF A ONCE GREAT INDUSTRY

About the Author

1. 15 YEARS IN THE RADIO INDUSTRY AS A NEW BUSINESS DEVELOPMENT LEADER, I'VE WORKED FOR SEVERAL MEDIA GIANTS IN SEVERAL STATES. I'VE BEEN SUCCESSFUL IN A BUSINESS IN WHICH USUALLY ONE OUT OF TEN PEOPLE SURVIVE MORE THAN ONE YEAR 2. WITH DEGREES IN ENGLISH AND PSYCHOLOGY I'VE STUDIED THE BUSINESS IN DEPTH AND LEARNED FROM ALL OF THE "MASTERS" OF THE INDUSTRY IN MANY MODALITIES AND DISCIPLINES. 3. I'VE LIVED IN SAINT PETERSBURG, FLORIDA FOR OVER 10 YEARS, HAVE WRITTEN OVER 300 ORIGINAL SONGS, HAVE PUBLISHED ARTICLES, AND EVEN CREATED AND PRODUCED A MUSIC ALBUM FOR A CHARITY THAT HELPED AN INJURED SWIMMER WHO IS PARALYZED.