Stop Paddling & Start Rocking the Boat

BUSINESS LESSONS FROM THE SCHOOL OF HARD KNOCKS
  • Published: April 2007
  • Format: Perfect Bound Softcover(B/W)
  • Pages: 290
  • Size: 6x9
  • ISBN: 9780595445011

In 1987, Lou Pritchett, the vice president of sales at Procter & Gamble, had a radical idea. He phoned Sam Walton and invited the visionary chairman of Wal-Mart on a two-day canoe trip. There on the South Fork River in Arkansas, Lou made Sam and offer no profit-minded person could refuse: the chance to forge a partnership between the two colossal firms.

This now legendary trip marks the culmination of a lifetime devoted to building customer relationships. Sam wrote Lou, "Thank you for what you have personally done to bring our two companies together and develop a relationship that I think will be outstanding and beneficial to both of us for a long time to come. You are a real friend."

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